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Privacy & Cookie Policy


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Privacy Policy

This privacy notice for BabyDam Limited, Unit C1a Florence Road Industrial Estate, Kelly Bray, Callington, Cornwall, England, PL17 8EX (doing business as BabyDam) (‘we’, ‘us’ or ‘our’), describes how and why we might collect, store, use and or shar (‘process’) your information when you use our services (‘Services’), such as when you:

  • Visit our website or any website of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events

Your Information

We collect personal information that you voluntarily provide to us when you open an account, purchase a product, complete an online contact form or sign up to our e-newsletter.

The personal information that we collect depends on the context of your interactions and may include the following: names, phone numbers, email addresses, mailing addresses, usernames, passwords, contact preferences and billing addresses.

We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment card number and the security code associated with your card. All payment data is stored by SagePay and PayPal. You may find their privacy notice link(s) here: and

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Processing Information

We process your personal information for a variety of reasons, depending on how you interact with us, including:

  • To facility account creation
  • To deliver and facilitate delivery or purchases
  • To respond to enquiries / offer support to users
  • To send administrative information to you
  • To fulfil and manage your orders


The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:

  • Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose.  You can withdraw your consent at any time.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our products, or at your request prior to entering into a contract with you.
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights or disclose your information as evidence in litigation in which we are involved.

Sharing Information

We may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company
  • When we use Google Maps Platform APIs. We may share your information with certain Google Maps Platform APIs (e.g. Google Maps API, Places API). We obtain and store on your device (‘cache’) your location. You may revoke your consent anytime by contacting us at the contact details provided at the end of the page.
  • We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heat-maps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Keeping Information

We keep you information for as long as necessary to fulfil the purposes outlined in this privacy policy unless otherwise required by law.

Keeping Information Safe

We have implemented appropriate and reasonable technical and organisational security measures to protect the security of any personal information we process.  However, despite our safeguards and effort to secure your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.


You may review, change or terminate your account at any time. You have the right to request access to the personal information we collect from you. To request to do this please contact