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About BabyDam

Our Story

BabyDam was founded in 2004 by UK Mum, Deborah Piner. The reason was simple, too busy to spend ages filling the bath and too green to waste any water.

After four years of designing, prototyping, testing, patenting, developing and improving, BabyDam was launched to the market in 2008!

The BabyDam (the original product the company is named after) is a revolutionary strong and robust bath divider for babies that allows you to fill just a section of the family bath, therefore saving valuable time, water and energy. You can save up to 56 litres of water per bath when fitting it in a standard sized EU bath.

Almost two decades after BabyDam was founded, we continue our approach of developing innovative and premium baby products to support bathing, changing and feeding time. Our range now includes:

  • BabyDam Bathwater Barrier
  • WarmWave Bath Support
  • Orbital Rotating Baby Bath Seat
  • SuperMax Baby Wedge Changing Mat
  • SuperSnug Baby Sloping and Anti Roll Changing Mat
  • And more!

Today, BabyDam products are sold in over 38 countries and in some of the largest retailers around the world. Our UK headquarters are based in Cornwall, England and our small team are still led by founders Deb and John Piner.

Family is at the heart of our company

our products are designed by parents for parents!

We take protecting your family seriously,

exceeding safety standards!

Our products are award winning –

we have won many industry awards!

Our Journey

2004

Founded by UK Mum, Deborah Piner

2008

Launch of BabyDam Bathwater Barrier

2014

Introduced our family of ducks

2015

Launch of our original Changing Mat

2015

BabyDam met Olympic Champion, Greg Rutherford at the NEC Baby Show

2016

USA BabyDam launched at the ABC Kids Expo

2016

Award of Distinction for most innovative new product at the ABC Kids Expo in Las Vegas

2017

BabyDam USA – Family Choice Award

2017

Baby Maternity Product of the Year – BabyDam USA

2018

Launch of SuperSnug ChangeMat

2018

Launch of Orbital Bath Seat and Lay Back Baby Bath Support

2019

Say hello to the new SpongePod Booster Feeding Chair

2020

Stacey Solomon put the Spotlight on BabyDam

2020

The arrival of our organic bamboo CozyToze towel

2020

Bizzie Baby – Award Winner

2021

Made for Mums – Silver Award Winner

2022

New Packaging

2023

New WarmWave and Orbital Colours

2023

Launch of EU Website

2024

Made4Mums and Loved by Mums award winning

Recognition