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BabyDam Partners with JanaS to Expand Distribution in Africa

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We are delighted to announce a new strategic partnership with JanaS, a retailer and distributor based in Africa. This collaboration marks an important milestone for BabyDam as we expand our reach again into the African market.

BabyDam is renowned for its revolutionary bathwater barrier, an alternative to a baby bath that allows parents to save water by converting their family bath into a baby sized bath. This product not only conserves water but also provides a safer and smaller bathing area for infants. 

JanaS, a mum owned and operated business, has a commitment to quality and sustainable products. They are well-positioned to reintroduce BabyDam’s offering to African consumers through their online channels, baby boutique’s including Zambia and South Africa and retailer network.

“We are thrilled to partner with JanaS to bring BabyDam products back to Africa,” said John Piner, Development Director at BabyDam. “JanaS shares our values of sustainability and quality, making them an ideal partner for the region. Together, we aim to provide African parents with innovative solutions that enhance their parenting experience and to meet the growing demand for eco-friendly baby products.” 

The partnership between BabyDam and JanaS will officially launch this month (September 2024), with products becoming available later in the month through JanaS https://www.janas.co.za/. African consumers can look forward to discovering BabyDam’s range of products including the BabyDam bathwater barrier, Orbital rotating bath seat and baby bath toy ducks. 

For African retailer or consumer enquiries please contact: Jana admin@janas.co.za or for further information regarding distribution opportunities, please contact: John Piner john@babydam.com